October 2, 2023
Quote of the Day
At every crossroads on the path that leads to the future, tradition has placed 10,000 men to guard the past.
– Maurice Maeterlinck
This Day in History
October 2, 1965: Gatorade invented at University of Florida. On this day in 1965, a team of scientists invent Gatorade, a sports drink to quench thirst, in a University of Florida lab. The name “Gatorade” is derived from the nickname of the university’s sports teams. Eventually, the drink becomes a phenomenon and makes its inventors wealthy.
Early in the summer of 1965, University of Florida assistant football coach Dewayne Douglas met a group of scientists on campus to determine why many of Florida’s players were so negatively affected by heat. To replace bodily fluids lost during physical exertion, Dr. James Robert Cade and his team of researchers – doctors H. James Free, Dana Shires and Alex de Quesada – created the now-ubiquitous sports drink.
“They developed a drink that contained salts and sugars that could be absorbed more quickly,” according to a University of Florida history of medicine, “and the basis for Gatorade was formed.” In its early days, Gatorade wasn’t a hit with players. The drink reportedly tasted so awful that some athletes vomited after consuming it.
By 2015, however, royalties for the group that invented Gatorade, as well as some of their family members and friends, had eclipsed $1 billion. “I think we’d all be living well without it,” Free told ESPN in 2015. “But it has enabled us to do things like establish a family foundation and a family office. It also has its challenges in that we cannot let what we have spoil us.”
Ojai Weather
Sunny – High 74 / Low 50
Lake Casitas water capacity – 72.0%
Total rainfall for the season – 1.89
Monday, October 2, 2023
9:25 a.m.
One new listing has come to the market since Friday:
Pic of the Day

Friday, September 29, 2023
2:10 p.m.
No new listings have come to the market since yesterday. I’ve updated the Things to Do list for this weekend and next week. Have a great weekend!
Pic of the Day
Thursday, September 28, 2023
2:05 p.m.
There are three new listings on the market:
180 Don Antonio Way – $265,000
$3,300,000 – 537 Del Oro Drive
(This listing was pending before it was listed in the MLS)
Pic of the Day

Wednesday, September 27, 2023
12:30 p.m.
There are two new or “coming soon” listings on the market:
3398 Matilija Canyon Road – $950,000
609 Canada Street #C – $614,900 (coming soon, 9/23)
Recently cancelled, withdrawn, or expired listings – back on the market:
- 276 Running Ridge Trail – $3,895,000 (this listing was cancelled on 9/23 and was priced at $3,975,000)
Pic of the Day

Tuesday, September 26, 2023
11:35 a.m.
There is a new listing on the market:
Prior “coming soon” listings – now on the market:
Pic of the Day

Monday, September 25, 2023
3:05 p.m.
No new listings for today.
Pic of the Day

Friday, September 22, 2023
12:55 p.m.
There is a new listing on the market:
I’ll update the Things to Do list as soon as I get the update from Ojai Hub. Have a wonderful weekend!
Pic of the Day
Thursday, September 21, 2023
10:10 a.m.
No new listings for today.
Here’s an update on interest rates: The Federal Reserve announced yesterday that it would keep interest rates steady, but suggested that more hikes were on the horizon and that rates may remain higher for longer than previously expected. The 10-year Treasury yield soared to its highest levels since 2007 as investors worried about higher rates.
As the Fed moved forward, as largely expected, by not hiking its policy rate, it did release updated forecasts that raised the magnitude for keeping rates higher into 2024 if data remains resilient (Inflation). As for mortgage rates, the day began in slightly better territory, only to reverse course later in the afternoon.
30-yr fixed: 7.47%
15-yr fixed: 6.75%
30-yr Jumbo: 7.40%
30-yr FHA: 6.90%
30-yr VA: 6.92%
Pic of the Day
Following the demise of his fascist regime, Benito Beecholini was
summarily executed and hung upside down in the town square
Wednesday, September 20, 2023
1:05 p.m.
There is a new listing on the market:
Pic of the Day

Tuesday, September 19, 2023
11:40 a.m.
One new listing has come to the market since Friday:
Pic of the Day

Friday, September 15, 2023
12:15 p.m.
Eight new listings have come to the market since Wednesday:
2531 Bonmark Drive – $1,199,000
108 E. Matilija Street – $4,100,000
228 N. Pueblo Avenue – $1,799,997
1225 S. Rice Road #10 – $147,000
(This property sold and closed before it was listed in the MLS.)
Have a great weekend! I’ll update the Things to Do page as soon as I get the update from Ojai Hub.
Pic of the Day

Wednesday, September 13, 2023
10:35 a.m.
There are two new or “coming soon” listings on the market:
809 Drown Avenue – $1,295,000 (coming soon, 9/26)
Pic of the Day

Monday, September 11, 2023
11:15 a.m.
A new listing came to the market, however…
2238 Los Encinos Road – $975,000
(This listing sold and closed before it was listed in the MLS)
Recently cancelled, withdrawn, or expired listings – back on the market as new:
- 410 W. Ojai Avenue – $1,950,000 (last listed on 8/31/23 for $2,250,000)
Pic of the Day

Saturday, September 9, 2023
10:00 a.m.
Just a quick check-in today. The weather has been updated only – not the Quote of the Day or This Day In History. I’ve also updated the Things to Do list.
I also wanted to air a gripe regarding the road construction on the west side of town. Who had the bright idea that N. Ventura Avenue (in Oak View), Burnham Road, and Baldwin Road should all be worked on at the same time?? I want names and numbers!!
Friday, September 8, 2023
12:50 p.m.
Three new listings have come to the market since Wednesday:
Here’s a quick check-in on interest rates:
30-yr fixed: 7.22%
15-yr fixed: 6.59%
30-yr Jumbo: 7.30%
30-yr FHA: 6.74%
30-yr VA: 6.75%
Pic of the Day

Wednesday, September 6, 2023
7:05 a.m.
There is a new listing on the market:
Pic of the Day

Tuesday, September 5, 2023
7:40 a.m.
Two new listings have come to the market since last Friday:
361 Avenida De La Vereda – $899,000
Pic of the Day
If you’ve never seen “Demolition Man” you probably won’t get this
Friday, September 1, 2023
9:50 a.m.
There is a new listing on the market:
S. Padre Juan Avenue – $415,000
Prior “coming soon” listings, now on the market:
Here’s the list of things to do in Ojai; have a great weekend!
Pic of the Day